Take It Offline - November 2023

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Dec 25, 2023

Like Tinder, before you try to find yourself a freelance SEO consultant, first you need to understand what your needs are

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

May 17, 2025

TakeItOffline has a history of bringing together some of the best SEO people from around the world, people who publish and share with the community the best practice in SEO. Most lists we’ve seen tend to have a US bias and frequently feature people who actually haven’t been doing SEO for a long while, so this list is our short version-people we know to be the best SEO Consultants in the world. The criteria for inclusion: currently practicing, sharing knowledge, and being a good person. We can’t include everyone, so it really is just a short list.

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

May 16, 2025

One of the fastest growing industries in the world is CBD, or cannabidiol, derived from cannabis.

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

May 08, 2025

Fast becoming the digital hub of the UK, Brighton is home to a huge amount of digital marketing agencies, marketing consultants and freelancers, so you’ll be spoilt for choice. Read on for the full list of the best Brighton has to offer.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

May 02, 2025

Tio Mobile was held in Leeds on the 27th, the event focused on mobile, mainly technical but we touched on so many subjects between 4pm and 8pm when we left for the (next pub). Some incredible attendees made the event fantastic if you wanted to develop knowledge on any aspects of mobile.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Apr 10, 2025

As more people move away from X (formerly Twitter), some organizations, like The Guardian, have also stepped back from the platform. If you're exploring alternatives and looking to reconnect with familiar faces, Bluesky might be the place for you. We’ve put together a list of folks from the TakeItOffline community—people who’ve engaged with us over the years, whether in person or virtually—who are now on Bluesky. Check them out, reconnect, and keep the conversations going in this new digital space!

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Mar 07, 2025

Over the past 20 years, I've worked on or audited hundreds of hreflang implementations. I've encountered a lot of misinformation and poor implementation practices, so I thought I'd round up the top ten mistakes and myths about hreflang, along with a simple guide to doing it right. This isn't a comprehensive guide on how to implement hreflang, but rather a guide on how to avoid common pitfalls. I'll provide links to the best guides for proper implementation at the end of this article.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Mar 05, 2025

What are the most common issues we find when auditing an XML Sitemap, how to audit and what to look for.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Mar 05, 2025

Local landing pages are often overlooked by larger organizations, despite their immense potential. Many businesses neglect these pages due to attribution challenges or the reliance on JavaScript to generate them dynamically. As a result, fundamental SEO practices are frequently ignored, leaving opportunities untapped.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Mar 05, 2025

Of course, the approach will vary depending on your topic and audience. A lot of the standard playbook advice can feel generic, but tailoring it to your niche is key. For example, gaming and VR podcasts thrive on Discord communities, while food or travel podcasts tend to perform better on Instagram and TikTok. For SEO-related podcasts, LinkedIn and X are great platforms—though more SEO professionals are starting to migrate to Bluesky.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jan 28, 2025

Bulgaria 2023 November 10th event details who is coming and more

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jan 16, 2025

AdWords have subtly announced that campaigns can now spend up to twice their daily budget on a given day. Over the course of a month accounts will never be charged more than 30.4 times the daily budget (it isn’t obvious to me if this time period is rolling or if it refers to calendar months); any clicks over this limit will be free.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jan 03, 2025

Explore the critical elements of Brand SEO, including its impact on visibility credibility, and Learn how ASO, social and reviews enhance discoverability and support branded searches,

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Dec 05, 2024

I've been that person at parties for years now, enthusiastically declaring that VR and AR are about to change everything. "Just wait," I'd say, "in a few years we'll all be shopping in virtual malls and having holographic meetings!" Well, it's 2024, and I've been diving deep into where we actually are with all this technology. Spoiler alert: it's complicated, but fascinating, and the rising tech of ‘spatial computing’ is what is going to make this area explode

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

Oct 11, 2024

There seems to be no stopping influencer marketing at the moment. Even during the turbulent year we’ve

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Oct 24, 2023

Well It is 2020, I spend far too much time on the train, commuting, travelling time that I could spend learning

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

Aug 30, 2023

We live in a society which is bombarded with information, where consumers absorb and forget news faster than ever before.

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

Aug 30, 2023

Unicorn trends on social have been floating around constantly over the past decade. ‘Charlie the unicorn’ became one of the most popular YouTube videos of all time several years ago, while the unicorn looking ‘My Little Pony’ was one of the top selling toys of the nineties.

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

Jul 10, 2023

My last article was on the tactics that do work for link building in 2018, however it is just as important to consider what tactics no longer work and what you need to chuck to the kerb.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jul 09, 2023

This day is sponsored by Rank Ranger, an industry-leading SEO & Rank Tracker specializing in Enterprise SEO.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jul 05, 2023

So the first TakeItOffline is now done, and in our opinion it was a success, bringing together digital marketers from across the entire spectrum,

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

Jul 03, 2023

Over the last few years, and particularly since GDPR, the marketing and advertising landscape has experienced a dramatic shift. Please try to keep this withing 150.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 20, 2023

Last night I gave a talk on why use free tools – this wasn’t a don’t use paid for, but a look at what is available without spending a penny, d

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 20, 2023

The inspiration for this post has come from an email I received recently via my personal website asking for SEO help.

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

Jun 20, 2023

I was involved in a survey of SEO professionals exactly a year ago, where I was asked for my 3 predictions for 2016.

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

Jun 20, 2023

Join us to discuss this with professionals who are interested in meeting up to talk through, typically over a pint, digital.

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

Jun 20, 2023

In part one of this series, we discussed the fundamentals of UX and SEO seamlessly working together, as businesses can often fall short in terms of not realising the advantages of these two disciplines working together.

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

Jun 20, 2023

Setting up my own business, I had constant questions along the way, unsure of how I handle my taxes and whether it was worth paying for an accountant, how I find new clients and how I managed my time.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 19, 2023

We love starting off our year with some good old SEO predictions, we did it last year and it was incredibly well received, therefore we decided to do it again, at the Yext offices in London.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 19, 2023

One of the key tasks that SEO folks are involved with is evaluation of tools, both cloud and desktop based

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

Jun 19, 2023

We are exceptionally excited to invite you to join us for a night of drinking and SEO chat. A little different to many of our other Take It Offline events, this will be a special meetup, where we talk/grill Barry Schwartz with questions galore.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 19, 2023

I recently wrote on the best Brighton digital marketing agencies, well now I want to cover the best PR companies available in this city.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 19, 2023

This is a collection of resources that are talked about in a talk – and starters to dive deeper, I will add to and expand on this soon, but everything I want to write seems to have already been written.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 19, 2023

This was a co-ordinated April 1st, but one we would like to follow up the discussion on, how much information should be shared with who and to what level. It raised some interesting discussions!

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 19, 2023

Often with colleagues going to BrightonSEO I usually take a quick glance at the list of speakers and ping them with a list of who to see if possible, more recently we have been publishing this on TakeitOffline

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 19, 2023

In a recent chat with Dipesh Shah, Guillaume and Grant Kemp discussed app analytics, my knowledge of this is from sitting within a dev team and working with the Just Eat app teams

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

Jun 17, 2023

When HuffPost launched in 2005, it introduced a group blogging platform that revolutionized and democratized online commentary.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 13, 2023

This Christmas, Poundland have gone pretty much as close to the line as you can imagine -the naughty elf is, well from t-bagging to “ … don’t tell Rudolph I’ve found a new piece of ass” – I am not sure how many complaints there have been but...

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

Jun 13, 2023

How is 2017 ending? I swear it only just begun! Ah, beyond me freaking out about getting older, it has been a crazy year in marketing, however rather than looking back, I want to look forward today and make some predictions on what I think we may see over the next 12 months.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 13, 2023

Often people describe a bounced visit as a bad visit, as factors such as user intent, satisfaction and user requirements are not included within the analysis. Good blog posts tend to get a high bounce, because a user read the post and was happy.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 13, 2023

Be the guru, the surgeon, the rockstar, be the master, but never the ninja…. especially in house. We spoke to the inhouse experts on how to to really succeed client side, it is a different skill set to agency.

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

Jun 13, 2023

Forget spamming out to a mass load of bloggers, you need to start thinking bigger. Build some contacts at the Metro, the Times or the Guardian and what you achieve in a single week would pass you on the same value as a year’s work doing guest blog posts.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 13, 2023

This is becoming something of a tradition, normally it starts as an internal memo for my colleagues, but more after asking a few friends it has turned into an excellent blog post each time –

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

Jun 13, 2023

Our industry seems to be obsessed with knowing and utilising just about every tool possible, however there are some key tools, crawlers and bots which will make your job a hell of a lot easier. Below are the tools I would directly recommend you adopting.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 13, 2023

If you are in SEO, you’ll know the tool space is very competitive. It takes a brave man to bring a new tool into the market. Steven van Vessum did just this. We met up with him at the January TakeItOffline event and evaluated ContenKing.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 13, 2023

We have been obsessing over HTTPS for SEO for the past two years, since Google made the announcement that HTTPS is, and could be more of a ranking factor, but have we been missing the key point?

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 13, 2023

Tom and Andy built the ultimate Trello board for HTTPs – this isn’t everything, but is often more than most companies need

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 13, 2023

To the people that say ‘link building is dead’, I feel eternally grateful, as so many businesses seem to be cutting down on their efforts, making it a slightly easier playing field!

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

Jun 13, 2023

Thinking back to my days at University, studying marketing and feeling bright eyed and bushy tailed, I had no idea what my actual job would entail. Don’t get me wrong, I absolutely love working in marketing, but .....

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 13, 2023

I have asked a few marketing experts, futurologists and digital gurus for their thoughts on this, but as its something people want to know about now – I thought I would publish my thoughts and then add to it later, for now we have Arnout, the awesome Dawn and my own (Gerry) random thoughts on it…

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 13, 2023

Google have made no secret that they are pushing for everyone to move, all sites to HTTPS. They have carried out research and discovered that boosting HTTPS improved ranking results and in August 2014 Google confirmed that HTTPS is a ranking signal although weak in 2014 it is potentially stronger now.

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

Jun 13, 2023

I was surprised 4 years ago when so many digital marketing agencies put complete blind trust in the DA of a website, rather than looking at other more important metrics.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 13, 2023

Digital marketers, particularly those in client side roles, are often so busy doing the day job that learning about websites; how they work and what makes them tick is challenging.

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

Jun 13, 2023

If you’re looking to get verified on Twitter and have that beautiful blue tick next to your name, there are two ways in which this can happen.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 13, 2023

Information Architecture (IA) is the specialism of crafting a website structure that allows users and search engines to understand and discover information, as well as understand their relative location on the website.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 13, 2023

There are some speakers I am super excited about. The first one is Rory Sutherland, who will bring to BrightonSEO his deep understanding of marketing and his ability to explain the often complex subtleties of psychology applied to marketing and the changing digital landscape in a clear manner.

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

Jun 13, 2023

The PR industry is believed to be worth £12.9bn in the UK, with figures increasing rapidly each and every year, however with many publications moving from print to online, the landscape is constantly changing.

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

Jun 13, 2023

Thank you to everyone who made it down to the Globe for another great TIO meetup. This time we focused on tech SEO, a popular topic among our team, with some really interesting points raised, such as the issues businesses have been battling when implementing HTTPS and whether they are starting to see results from AMP. Read on for the highlights below.

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

Jun 13, 2023

While entering the blogger login, I noticed a note at the top of the page stating “We have officially moved to a new Huffington Post contributor platform, designed with better tools and an improved writing experience”.

Gerry White

Co-founder at Take It Offline & Freelance SEO Consultant

Jun 13, 2023

WordPress has gone from strength to strength, being widely regarded as one of the most flexible powerful CMS packages on the market. According to BuiltWith.com 26% of the top 10k websites are using WordPress, so a good understanding of how to customise and optimise should be on every digital marketers skill list.

Tom Bourlet

Co-Founder of TakeItOffline, Head of Marketing for Fizzbox

Jun 13, 2023

UX and SEO need to work together. The benefits of their partnership can often be overlooked, but......