Martin is an SEO consultant specialising in Technical SEO historically Martin helped companies who have problems with Pandas, Penguins and the Google web spam team, but since co-founding SALT Agency in Leeds with Reza, Martins focus has shifted to helping SMEs and advanced technical SEO with SALT Agency. Martin specialises in organic search R&D, training, developing strategies/processes and implementing scalable enterprise level SEO campaigns. Martin first encountered SEO back in 1998, before many of his colleagues were born by building websites, soon realising that the key to a website was people being able to find it. After building websites whilst he was still in high school Martin decided that the internet was an exciting new industry, which he wanted to be a part of, he went on to study multimedia at one of only two universities offering a digital media & marketing degree in the country; The University of Bradford. Bradford is a place that is generally otherwise avoided. After graduating in 2004 Martin has been working as an SEO consultant based out of London /Leeds managing several search teams including technical SEO consultants, link builders, copywriters, designers and developers.