After 10+ years of being an in-house marketer at different start-ups and scale-ups, including VanMoof and TNW, Simon turned to the dark side and became a freelancer two years ago.

Now Simon plays around with the intersection of SEO, CRO, and Web Analytics. And apply it all to 'fix a lot of shit that happens' on websites in a bid to improve the website for conversions, users, and search engines.

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