Ulrika Viberg is an Senior SEO consultant and founder of the Sweden based SEO agency Unikorn, working with larger e-commerce B2Cs and medium B2Bs with the common goal of creating a solid experience for the end-user and to achieve their organic search goals. She is also a speaker for conferences such as BrightonSEO and SMX Advanced and podcasts such as Digital Marknadsföring and Majestic’s SEO in 2023.

Ulrika focuses on user-centric SEO where technical; content and strategy SEO meets UX and customer journeys. She has also developed the model of the Search Customer Journey.

Ulrika has worked in the search business since 2007, with both organic and paid search, in-house and as a consultant. Before starting her own agency, she worked with a few of the largest companies in the world, such as eBay, Rocket Internet, eDreams, and Omnicom Media Group.

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