Bengü Sarıca Dinçer is a seasoned SEO strategist and a self-proclaimed "certified data nerd" who believes that analytics should be a source of clarity, not pain. With over 13 years of experience spanning across agile startups and global agencies, she currently leads the SEO efforts at Designmodo, where she focuses on high-impact SaaS growth and conversion optimization.
Bengü’s career began in conventional advertising before she pivoted to the digital marketing universe. Since then, she has provided consultancy for medium to large-scale international brands, consistently proving that SEO is a strategic revenue driver rather than just a "traffic tool."
She is a frequent contributor to major industry publications like Search Engine Journal, Moz, and Sitebulb, and is a visible advocate for the Women in Tech SEO community.
Core Expertise & Topics
- The Modern SaaS Funnel: Moving beyond vanity metrics to align SEO with actual revenue and user intent.
- GA4 for Decision Makers: Mapping non-linear user journeys and tracking "decision points" rather than just interactions.
- SEO in the Age of AI: Strategies for brand visibility within LLMs and AI-driven search ecosystems.
- Technical Efficiency: Auditing crawl depth and improving efficiency for large-scale SaaS documentation and marketing sites.
Recent & Upcoming Speaking Engagements
- SERP Conf. Sofia (2026): From Rankings to Recognition: When AI Changes What “Being Found” Means
- BrightonSEO (2025-April): Custom Event Tracking in GA4 for SaaS
- Athens SEO (2026): Multi-Platform Search: When ‘Everywhere’ Still Isn’t Enough
Outside of the SERPs, Bengü is an avid traveler and a Japanese cuisine enthusiast—so much so that her cat is named Sushi. She is passionate about mentoring newcomers to the industry and strongly recommends building your own website as the ultimate "risk-free" SEO laboratory.
