Iva Jovanović is a freelance Content & SEO Specialist with years of experience helping brands increase visibility, drive traffic, and convert visitors into customers. She specializes in SEO and content creation for websites and social media, but also works on Technical SEO and web development.
With an academic background that might surprise most SEOs, an MA in Art History, Iva brings a unique, meticulous eye to the "architecture" of a website. Her approach to SEO is rooted in the belief that technical excellence and user experience are inseparable; she treats a site's hierarchy and crawlability with the same precision an archivist treats a museum collection.
As a part of Heapspace, a vibrant community for IT professionals, she has been organizing events such as meetups, conferences, panels, and unconferences. Iva has been the Speaker Coordinator for Heapcon since 2022 and a key organizer for the Belgrade SEO Conference since 2025, where she helps shape the industry's discourse by bringing global expertise to the Balkan tech scene. She has also hosted and moderated Heapspace Meetups and SEO Talks.
Apart from that, she is also a member and advocate for the Women in Tech SEO community.
Core Expertise & Topics
- Content Transformation: Strategies for auditing, repurposing, and reviving underperforming "legacy" content into conversion-driving assets.
- Technical SEO: Why "doing the basics" perfectly is often the most advanced strategy a brand can employ.
- The Intersection of SEO & UX: Moving beyond keywords to optimize for search intent and seamless user journeys.
- Conference Curation: Insights from the "other side" of the podium on what makes a truly impactful technical talk.
Recent & Upcoming Speaking Engagements
- Local SEO for Good by BrightLocal (2025)l: "Technical SEO for Local Websites and Why It Matters."
- Content Marketing and Social Media in the AI Era Mini-Conference by Women in Marketing Bulgaria (2025) - “Panel Discussion: Content Transformation – Scaling Content Production without Losing the Brand’s Soul.”
- SEOFOMO x Similarweb London Meetup (2025)
When she isn't deep-diving into Search Console or organizing international conferences, Iva is likely in the water, she was a professional swimmer for eight years. She is a passionate traveler, an animal lover, and a fan of Italian cuisine. Her unique background in art history remains her "secret weapon" for understanding visual search and the evolution of digital aesthetics.
