Michelle Wilding-Baker

Michelle is a globally award-winning digital marketing leader who specialises in data-first customer acquisition (owned/paid/earned/CRM), SEO and content strategy. She graduated with First Class Honours in Communication Studies (Journalism) and is armed with more than a decade of marketing and Editorial experience across international, SME and start-up brands in highly competitive FinTech, Financial Services, Travel, Beauty, eCommerce, publishing and broadcast industries.

Having moved to London from Sydney in 2016 for a new challenge, she completed 2.5 years as Head of SEO & Content at The Telegraph Media Group where she hired and led the ‘Best In-House SEO Team’ of 2019 (Drum Search Awards). She since explored new pastures as an in-house Technical SEO & Performance Marketing consultant at Oh Mishy, and enjoys working in-house at Everyone TV as Head of Digital & Customer Engagement overseeing B2C/B2B multi-brand Acquisition, Digital footprint/media, Editorial, eCommerce and CRM.

An advocate for raising standards, Michelle regularly judges industry marketing and eCommerce awards, guest speaks at events and co-manages the ‘Take It Offline' Digital Marketing Roundtable in London and Europe.

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