Yordan Dimitrov is an SEO professional, speaker, and active contributor to the global search marketing community. As Senior SEO Manager at Reflect Digital, he helps brands navigate the evolving intersection of organic search, AI-driven discovery, content strategy, and technical SEO.

With more than a decade of experience in digital marketing, Yordan has built a reputation for combining commercial thinking with a genuine passion for search. His work focuses on helping businesses understand how search behaviour is changing in the age of AI, generative search experiences, and increasingly fragmented customer journeys.

A recognised voice within the SEO community, Yordan is a regular attendee, contributor, and speaker at industry events, including speaking at conferences including including brightonSEO, Search 'n Stuff, SERP Conf. and the Belgrade SEO Conference. He is known for openly sharing knowledge, supporting fellow marketers, and helping shape conversations around the future of search. His writing has covered topics including AI-powered search, topical authority, brand visibility, and how organisations can build trust with both users and large language models.

Beyond his professional achievements, Yordan is widely respected for his collaborative approach, commitment to mentoring others, and dedication to the wider marketing community. Whether presenting on stage, publishing research, or working directly with clients, he brings energy, curiosity, and practical insight that audiences can immediately apply to their own organisations.

Speaking Topics

  • The Future of SEO in an AI-Driven World
  • Topical Authority & Brand Trust
  • Search Behaviour & Consumer Decision Making
  • Technical SEO for Sustainable Growth
  • AI Search, Generative Search & Organic Visibility
  • Content Strategy for Modern Search Ecosystems
  • Building Brand Demand Beyond Traditional Rankings
  • Search Trends, Innovation & Emerging Opportunities

Audience

Yordan regularly speaks to SEO professionals, digital marketers, in-house marketing teams, agencies, founders, and business leaders looking to understand the future of search and organic growth.

Photos of Yordan Dimitrov

Yordan Dimitrov speaking at various public forums.

Yordan Dimitrov - Profile Photo - SquareYordan Dimitrov speaking at brightonSEO - Forget SEO vs. AI. Build a brand people trust or get left behindYordan Dimitrov at brightonSEO Conference - Keep it on brandYordan Dimitrov speaking at SEMantics BrightonYordan Dimitrov on the SEO in the Age of AI panel at SERP Conf. SofiaYordan Dimitrov speaking at Aspiration Digital at the University of KentYordan Dimitrov speaking at the University of KentYordan Dimitrov speaking at the Belgrade SEO ConferenceYordan Dimitrov - Senior SEO Manager at Reflect DigitalYordan Dimitrov leading a seminar at Search 'n Stuff Conference in Antalya

Yordan Dimitrov Featured Blogs