Working with an SEO Consultant
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalLike Tinder, before you try to find yourself a freelance SEO consultant, first you need to understand what your needs are
Who is coming to TakeItOffline Bulgaria 2023
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalBulgaria 2023 November 10th event details who is coming and more
Top 10 Mistakes and Myths with Hreflang
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalOver the past 20 years, I've worked on or audited hundreds of hreflang implementations. I've encountered a lot of misinformation and poor implementation practices, so I thought I'd round up the top ten mistakes and myths about hreflang, along with a simple guide to doing it right. This isn't a comprehensive guide on how to implement hreflang, but rather a guide on how to avoid common pitfalls. I'll provide links to the best guides for proper implementation at the end of this article.
VR, AR E-commerce and Digital Marketing
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalI've been that person at parties for years now, enthusiastically declaring that VR and AR are about to change everything. "Just wait," I'd say, "in a few years we'll all be shopping in virtual malls and having holographic meetings!" Well, it's 2024, and I've been diving deep into where we actually are with all this technology. Spoiler alert: it's complicated, but fascinating, and the rising tech of ‘spatial computing’ is what is going to make this area explode
SEO & Digital Marketing Folks on Bluesky
Gerry White
Co-founder at Take It Offline & VP of Growth for Mirador LocalAs more people move away from X (formerly Twitter), some organizations, like The Guardian, have also stepped back from the platform. If you're exploring alternatives and looking to reconnect with familiar faces, Bluesky might be the place for you. We’ve put together a list of folks from the TakeItOffline community—people who’ve engaged with us over the years, whether in person or virtually—who are now on Bluesky. Check them out, reconnect, and keep the conversations going in this new digital space!
A beginner’s guide to influencer affiliate marketing for brands
Tom Bourlet
Co-Founder of TakeItOffline, Head of Marketing for FizzboxThere seems to be no stopping influencer marketing at the moment. Even during the turbulent year we’ve