Jacob Funnell

Jacob has been a dedicated digital marketing professional since 2011, with a client list that spans from start-ups to NGOs and major multinationals. He’s mildly obsessed with Google Analytics 4 (GA4), where he enjoys solving complex problems, taking its capabilities to new heights, and only occasionally swearing at it. He has successfully integrated GA4 with programmatic advertising platforms, implemented it on sites with half a billion yearly users, and with Google Tag Manager & Looker developed specific KPIs that offer deeper insights than traditional metrics like 'clicks on buttons’ or 'engaged sessions.' Away from the conference, Jacob enjoys discussing hiking adventures, interesting bugs he's recently encountered, and using analytics platforms like Exist.io to track his own existence (putting a new spin on ‘full Funnel(l) analytics’).

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