Mark Williams-Cook is an SEO & AI-search professional, agency director at Candour, SaaS founder of AlsoAsked and the SearchNorwichXL conference. He run experiments, build tools, and shares what actually moves the needle in search. Candour is a UK based agency specialising in both AI Search Optimisation and traditional SEO. AlsoAsked is a People Also Ask intent research tool, allowing geo-specific, language specific, live scraping of Google intent data to help satisfy your users and improve visibility in both AI and traditional search. SearchNorwichXL is an annual SEO/AI search conference hosted in Norwich featuring some of the best speakers from around the world. The conference grew from the original bi-monthly "SearchNorwich" meetups. Upcoming conferences you can see Mark Williams-Cook speak at: Search Engine Evolution Summit, Romania - 2nd Sep 2026 Belgrade SEO, Serbia - 18th Sep 2026 SearchNorwichXL, UK - 24th Sep 2026 Search n Stuff, Turkey - 1st Oct 2026 BrightonSEO, UK - 8th Oct 2026 SEMrush Spotlight, UK - 13th Oct 2026 NESS, Online - 14th Oct 2026 MozCon, UK - 13th Nov 2026 Optimisey, UK - 18th Nov 2026
If you see Mark in-person, some non-SEO things he loves to talk about are: scuba diving, cybersecurity, pc gaming.
