Whenever I look at a marketing job description, I always have a chuckle as I try to recognise half the tools they say are a ‘necessity to understand’. Our industry seems to be obsessed with knowing and utilising just about every tool Read More
Link Building Tactics – 2017 To the people that say ‘link building is dead’, I feel eternally grateful, as so many businesses seem to be cutting down on their efforts, making it a slightly easier playing field! Link building in 2017 is Read More
Thinking back to my days at University, studying marketing and feeling bright eyed and bushy tailed, I had no idea what my actual job would entail. Don’t get me wrong, I absolutely love working in marketing, but what we are taught at Read More
– VPS | Android Go | TensorFlow & TensorFlow Lite | Google Lens | Google home | Google Assistant I have asked a few marketing experts, futurologists and digital gurus for their thoughts on this, but as its something people want to know about now – I thought I Read More
I was surprised 4 years ago when so many digital marketing agencies put complete blind trust in the DA of a website, rather than looking at other more important metrics. What really surprises me though is that it is still recognised as Read More
The components of a URL – what makes up a web address. Digital marketers, particularly those in client side roles, are often so busy doing the day job that learning about websites; how they work and what makes them tick is challenging. Read More
Information Architecture (IA) is the specialism of crafting a website structure that allows users and search engines to understand and discover information, as well as understand their relative location on the website. An information architect looks at various aspects of the website Read More
Looking for who to see for BrightonSEO – September 2017 ? you are in luck, it is live here With BrightonSEO just around the corner, the question on everyone’s lips are “where is the best place to drink?”, “where shall we meet Read More
Thank you to everyone who made it down to the Globe for another great TIO meetup. This time we focused on tech SEO, a popular topic among our team, with some really interesting points raised, such as the issues businesses have been Read More
I have been a contributor on Huffington Post for about a year now, however the goal posts have very much moved since I started on the platform. I was incredibly proud when I produced my first article on the site, giving me Read More