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Category: PPC

There seems to be an endless amount of content on SEO, yet the internet always seems to let us down when we get to the topic of paid search. Well rest assured we will endeavour to create fresh content on this subject as often as possible.

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PPC

Trust Google’s AI to manage your monthly budget?

5 October 20175 October 2017Gerry WhiteLeave a comment

“You do it to yourself, you do And that’s what really hurts” – Radiohead AdWords have subtly announced that campaigns can now spend up to twice their daily budget on a given day. Over the course of a month accounts will never Read More

PPC, SEO

Parameters, Paths and Domains – a URL introduction

19 April 201723 April 2017Gerry WhiteLeave a comment

The components of a URL – what makes up a web address. Digital marketers, particularly those in client side roles, are often so busy doing the day job that learning about websites; how they work and what makes them tick is challenging. Read More

PPC, SEO

Free, Freemium and the cost of under investment

9 February 201720 February 2017Gerry White1 Comment

Last night I gave a talk on why use free tools – this wasn’t a don’t use paid for, but a look at what is available without spending a penny, despite having less than a day to create it (thanks Peter!) I Read More

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