In a recent chat with Dipesh Shah, Guillaume and Grant Kemp discussed app analytics, my knowledge of this is from sitting within a dev team and working with the Just Eat app teams, but felt the insight was amazing and wanted to Read More
How is 2017 ending? I swear it only just begun! Ah, beyond me freaking out about getting older, it has been a crazy year in marketing, however rather than looking back, I want to look forward today and make some predictions on Read More
Ever since Doctor Pepper posted to a fourteen year olds Facebook page “..I watched 2 girls one cup and felt hungry afterwards.” There are just some lines on social media, not if you are a brand like coca-cola, but where is that Read More
“You do it to yourself, you do And that’s what really hurts” – Radiohead AdWords have subtly announced that campaigns can now spend up to twice their daily budget on a given day. Over the course of a month accounts will never Read More
My last article was on the tactics that do work for link building in 2018, however it is just as important to consider what tactics no longer work and what you need to chuck to the kerb. As well as building links Read More
Sure, I might be jumping the gun on this, but I don’t see too much changing in the next three months and the links are flying in, so I decided to write an article on the top link building tactics for 2018. Read More
This is becoming something of a tradition, normally it starts as an internal memo for my colleagues, but more after asking a few friends it has turned into an excellent blog post each time – April 2018 version – now live – Read More
Incredible how often this is asked, simply put – Is bounce rate a ranking factor No bounce rate is not a ranking factor. To explain this further (and actually argue with myself), a bounce is defined as a single page visit – Read More
Be the guru, the surgeon, the rockstar, be the master, but never the ninja…. especially in house. We spoke to the inhouse experts on how to to really succeed client side, it is a different skill set to agency. The most effective SEOs aren’t Read More
Tio Mobile was held in Leeds on the 27th, the event focused on mobile, mainly technical but we touched on so many subjects between 4pm and 8pm when we left for the (next pub). Some incredible attendees made the event fantastic if Read More