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Analytics

Enhanced Affinity dimensions – New GA Features

1 April 20183 April 2018Gerry WhiteLeave a comment

This was a co-ordinated April 1st, but one we would like to follow up the discussion on, how much information should be shared with who and to what level. It raised some interesting discussions! Thanks to members of the analytics community for Read More

SEO

Who to see at BrightonSEO – April 2018

19 March 201824 April 2018Gerry WhiteBrightonSEO3 Comments

Often with colleagues going to BrightonSEO I usually take a quick glance at the list of speakers and ping them with a list of who to see if possible, more recently we have been publishing this on TakeitOffline, and getting a few Read More

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News

The HuffPost contributor platform is closing

18 January 201818 January 2018Tom BourletLeave a comment

This morning I received the following message from Huffington Post, stating that they were closing the contributor platform: Dear HuffPost Contributors, When HuffPost launched in 2005, it introduced a group blogging platform that revolutionized and democratized online commentary. It allowed teachers, parents Read More

Analytics

App Analytics – 2018 a discussion

17 January 201817 January 2018Gerry WhiteLeave a comment

In a recent chat with Dipesh Shah, Guillaume and Grant Kemp discussed app analytics, my knowledge of this is from sitting within a dev team and working with the Just Eat app teams, but felt the insight was amazing and wanted to Read More

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SEO

10 Marketing Predictions For 2018

29 December 2017Tom Bourlet1 Comment

How is 2017 ending? I swear it only just begun! Ah, beyond me freaking out about getting older, it has been a crazy year in marketing, however rather than looking back, I want to look forward today and make some predictions on Read More

Social Media

Has the Naughty Elf gone too far – where is the line in social campaigns

22 December 201722 December 2017Gerry WhiteLeave a comment

Ever since Doctor Pepper posted to a fourteen year olds Facebook page “..I watched 2 girls one cup and felt hungry afterwards.” There are just some lines on social media, not if you are a brand like coca-cola, but where is that Read More

PPC

Trust Google’s AI to manage your monthly budget?

5 October 20175 October 2017Gerry WhiteLeave a comment

“You do it to yourself, you do And that’s what really hurts” – Radiohead AdWords have subtly announced that campaigns can now spend up to twice their daily budget on a given day. Over the course of a month accounts will never Read More

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SEO

8 Things You Need To Stop Doing When Link Building In 2018

25 September 2017Tom Bourlet3 Comments

My last article was on the tactics that do work for link building in 2018, however it is just as important to consider what tactics no longer work and what you need to chuck to the kerb. As well as building links Read More

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SEO

Link Building in 2018

19 September 2017Tom Bourlet1 Comment

Sure, I might be jumping the gun on this, but I don’t see too much changing in the next three months and the links are flying in, so I decided to write an article on the top link building tactics for 2018. Read More

News

Who to see at BrightonSEO September 2017

3 September 201719 March 2018Gerry WhiteBrightonSEO2 Comments

This is becoming something of a tradition, normally it starts as an internal memo for my colleagues, but more after asking a few friends it has turned into an excellent blog post each time –  April 2018 version – now live – Read More

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