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Author: Gerry White

Gerry is a technical marketer, borderline geek who is copying and pasting JavaScript code or implementing JSON LD through GTM. You can find Gerry talking at SEO, Marketing and Analytics events and as a co-founder of TakeItOffline pretty much every single TIO event. Gerry has been working for the last 17 years both clientside and agency side - with a client list including banks, supermarkets, hotel chains, and corporations including the BBC, his experience is pretty impressive.
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News

TIO Paris – Take It Offline France October 22nd

14 July 202112 September 2021Gerry WhiteLeave a comment

Where – cafezen.paris      Au cœur d’un quartier cosmopolite  nous avons souhaité pouvoir satisfaire les papilles d’exigences diverses tout en gardant notre objectif de « la paperasse en terrasse » ou comment travailler en se faisant plaisir !     When Read More

News

Take It Offline SEO Predictions For 2020

10 February 202018 February 2020Gerry WhiteLeave a comment

We love starting off our year with some good old SEO predictions, we did it last year and it was incredibly well received, therefore we decided to do it again, at the Yext offices in London. With a panel of Ross Tavendale, Read More

News

SEO Podcasts – our recommendations

13 January 20207 July 2021Gerry White4 Comments

Well It is 2020, I spend far too much time on the train, commuting, travelling time that I could spend learning – I have recently been listening to some amazing entertaining podcasts such Shag Married Annoyed (although when Chris didn’t turn up Read More

News

You shouldn’t have to check this – hidden contract terms

6 January 202014 February 2020Gerry WhiteLeave a comment

One of the key tasks that SEO folks are involved with is evaluation of tools, both cloud and desktop based, we have a number of requirements that we need and we can often understand better the technical requirements, how data is captured Read More

News

Who is coming to TIO Amsterdam

26 September 201919 October 2019Gerry White2 Comments

A selection of the awesome people who are coming to TIO Amsterdam in 2019 Some of the organisers of course including – Gerry White has been in the industry for 20 years, with a background in development he transitioned to technical marketing Read More

Mobile

Mobile SEO Resources

21 February 201919 January 2021Gerry WhiteLeave a comment

This  is a collection of resources that are talked about in a talk – and starters to dive deeper, I will add to and expand on this soon, but everything I want to write seems to have already been written. Slides will Read More

News

Pub Indexation Attendees & Organisers

23 July 201827 July 2018Gerry WhiteLeave a comment

We have some absolutely incredible folks coming along to Pub Indexation the (hopefully, as it is in the first year) annual Pub Crawl of digital marketers with an educational slant – so far 79 of the 80 tickets have been sold, so Read More

Analytics

Enhanced Affinity dimensions – New GA Features

1 April 20183 April 2018Gerry WhiteLeave a comment

This was a co-ordinated April 1st, but one we would like to follow up the discussion on, how much information should be shared with who and to what level. It raised some interesting discussions! Thanks to members of the analytics community for Read More

SEO

Who to see at BrightonSEO – April 2018

19 March 201824 April 2018Gerry WhiteBrightonSEO3 Comments

Often with colleagues going to BrightonSEO I usually take a quick glance at the list of speakers and ping them with a list of who to see if possible, more recently we have been publishing this on TakeitOffline, and getting a few Read More

Analytics

App Analytics – 2018 a discussion

17 January 201817 January 2018Gerry WhiteLeave a comment

In a recent chat with Dipesh Shah, Guillaume and Grant Kemp discussed app analytics, my knowledge of this is from sitting within a dev team and working with the Just Eat app teams, but felt the insight was amazing and wanted to Read More

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